Henkel in Egypt
Henkel began its business operations in Egypt in 1992. The Company at that time imported some products from Germany, but Persil was the first local detergent that was produced. Since then, the Company has been growing and started a local production for other products such as Pril, General, Fa and Bac that started in 1993. Today Pril and General are market leader in their category and Persil is ranked as number 2 in its market.
Currently 830 employees are working for Henkel in Egypt and do cover all three business sectors: Laundry & Home Care, Beauty Care and Adhesive Technologies.
|Henkel Egypt in brief|
|Date of establishment:||1992|
|Locations:||Cairo - Headquarters|
Port Said - Factory
|Number of sites:||2|
|Operating business units:||Laundry & Home Care|
Brands: Persil, Pril, General, DAC, Xtra, Vernel
Brands: Fa, Taft, Palette, Gliss, Bonawell, Glatt, City Men, Bac
Brands: Pritt, Pattex, Metylan, Ceresit, Loctite, Sista, Tangit
|Number of employees:||830|
|Rank within the local market:||Pril = 1|
General = 1
Persil = 2